What is Rural Broadband?

Rural broadband is the term used to describe high-speed internet services specifically designed for areas where broadband capability is lacking, many of which are rural communities. Unlike more highly populated areas, which already have fibre-optic networks, rural regions still rely on old copper lines that don’t support today’s higher demands.

These days, a reliable internet connection is essential for a wide range of everyday needs, and it’s safe to say that high-quality broadband is a genuine necessity. For many people living outside of the main service areas, rural broadband is a game-changer for keeping up with and connecting with the outside world.

Installing fibre-optic broadband infrastructure in rural areas (instead of old copper lines) provides faster and more reliable internet access. This means common issues, like buffering streams and remote working nightmares, will be a thing of the past. Instead, you’ll have fast and stable rural broadband that makes a huge difference to your home or business.

Why Isn’t Full Fibre Broadband Available In Rural Areas?

Geographical Barriers

Rural areas like Cornwall and Devon have landscapes that prove to be challenging for laying down fibre-optic cables. For example, Cornwall has rolling hills, farmlands, and dense woodland areas, so implementing Full Fibre can be both time-consuming and expensive.

Installing the infrastructure for residents in rural areas to benefit from fibre broadband requires careful planning and logistics. As you can imagine, this is off-putting to many leading internet service providers, which is why rural broadband is such a specialist service.

Outdated Technology

Although the UK’s copper switch-off is helping with the transition to nationwide use of Full Fibre broadband, installing new networks in rural areas still requires significant time and financial investment. The issue for many rural communities is that they still rely on outdated copper lines that were never designed to handle modern internet speeds and needs. 

It’s this lack of infrastructure and updated technology that’s holding these areas back, but hopefully, the implementation of services like rural broadband is a sign of times changing.

Lower Populations

Built-up urban areas naturally benefit from larger and more concentrated populations, which makes broadband installation cost-effective. Of course, this also makes serving these areas a more preferable and profitable option for traditional ISPs.

In contrast, rural communities tend to be spread out, making it less profitable (and more work) for traditional providers to invest in high-speed Full Fibre infrastructure. For locations like the South West, this can lead to digital isolation and reliance on sub-par solutions. 

Why Choose Wildanet Rural Broadband?

Unmatched Speeds

Wildanet Full Fibre rural broadband offers speeds as fast as some of the UK’s leading internet providers and is one of the fastest services in the South West. We offer a range of rural broadband packages to suit varying needs while maintaining the quality of service and reliability that we are known for. Regardless of your internet requirements, we have home and business rural broadband packages that will work for you.

Full Fibre Rural Broadband

With dedicated fibre-optic cables providing a powerful and reliable connection to your doorstep, Full Fibre rural broadband is designed to last. Unlike older broadband that uses old copper cable infrastructure, Full Fibre broadband offers enhanced speed and consistency to remote and underserved areas. Whether you need upgraded broadband for everyday use or business growth, we can help you wave goodbye to slow and unreliable connections. 

Get Connected with Rural Broadband Today!

High-speed broadband has been a distant dream for rural communities for a long time, but times are changing! Our rural broadband solutions are revolutionising the online capabilities of communities across Cornwall, Devon, and the rest of the South West. At Wildanet, we’re committed to closing the digital divide by providing more homes and businesses with access to the high-quality broadband they need.

Ready to find out if Full Fibre rural broadband is available in your area? Use our postcode checker today and take the first step toward better connectivity.