Business owners are always looking for ways to attract more customers. In UK coastal tourist areas, there is a peak time during the summer months when businesses such as cafes, bars and restaurants have to maximise their income and operate at full capacity to allow for the quieter winters.
Surveys consistently prove that that as a business offering free WiFi access to your customers, you will benefit in 3 major ways:
Customers stay longer
Having access to WiFi will encourage people to stay longer. If you’re a coffee shop, pub, bar or restaurant, you can attract a new market of remote workers who want a change of scenery for a few hours. This prolonged visit will increase the sales per customer and increase the chances of selling food or snacks as well.
If remote workers like your premises, then there is a high probability they will make their visits to your business habitual and therefore you’ll increase customer retention.
Free marketing from your customers
Social media is a great way of improving your business’s marketing potential. If you have your business listed on social media, your customers can check in whilst using your free WiFi and share your business among their network of friends. You can also create a custom landing page asking for their email address before they connect to your wifi and confirming they are happy to receive offers, promotions and communication from you.
You'll have an edge on your competition
The fact is that people have come to expect free WiFi. Although you may want to promote the beautiful scenery around your business and encourage people to spend quality time talking, there are those families that are happy to get the kids to some free WiFi to get some peace and quiet so they can relax and enjoy the views!
What if you can’t get fast broadband to offer free WiFi?
Whilst hospitality businesses such as cafes, restaurants, hotels and pubs can be blessed with stunning views and great coastal/rural locations. Sometimes, these locations can come at a premium and have no access to superfast broadband connections. As such, it's not always possible to offer free WiFi to customers.
Wildanet are providing much higher, more reliable broadband speeds to these hard to reach areas to enable businesses to connect, retain and build their customer base.